New Book Launch! Profitable Conservation: Business Strategies that Boost Your Bottom Line, Protect Wildlife, and Conserve Biodiversity

July 23, 2018 By Mark Aspelin

After chipping away on it for just under two years, I’m happy to announce that I just published a new book!  It’s called Profitable Conservation: Business Strategies That Boost Your Bottom Line, Protect Wildlife, and Conserve Biodiversity.

I focus on a key idea that I call “profitable conservation,” meaning any action that benefits wildlife, biodiversity, and business.  A long list of actions may meet that criteria; however, as the late, great, personal development guru Jim Rohn used to say, “There are always a half-dozen things that make 80% of the difference” for any area of life.  In this book, I share the half-dozen things that businesses can do that make 80% of the difference when it comes to benefiting wildlife, biodiversity, and the bottom line.

This book tackles, head-on, the big question with which corporate managers all over the world typically struggle: “What environmental investments are worth pursuing for my organization?”

Of course, the answer to this question is the ever-popular, “It depends.”

The answer depends on a variety of factors including company strategy, pressure from customers and competitors, and the regulatory environment. To help you answer this question for your organization, the book includes success stories from a variety of corporations and industries and discusses the key factors that you should consider in determining if a strategy is a good fit for your business.

While biodiversity and wildlife conservation may not be a top-of-mind priority for many companies today, it will become more and more of a concern in the years to come. Biologists are alerting us to the fact that we’re experiencing major losses of wildlife habitat and biodiversity throughout the world, and they’re taking steps to minimize the damage. Corporations, on the other hand, are expanding operations and hoping to grow. It’s just a matter of time before the actions of corporations and biologists collide. Corporations will face increasing stakeholder scrutiny and pressure to do their part to protect our planet’s biodiversity and wildlife. This is already happening in some industries, and this trend will continue to increase as we witness the extinction of more and more species.

Corporations play a critical role in biodiversity conservation. After all, they own a significant chunk of the land throughout the world, and their operations and purchasing decisions have direct and indirect impacts on our planet’s biodiversity and limited natural resources.

Fortunately, conservation versus profit is not a zero-sum game where the winner takes all. There are many win-win scenarios, which are good for business (e.g., reduced costs, reduced risk, and increased profits) and good for biodiversity (e.g., healthy species, populations, and ecosystems).

As someone who’s been in the trenches, implementing corporate-sustainability and conservation-biology programs and projects, I provide a clear action plan on what corporations can do to help protect biodiversity and wildlife as well as guidance on how you can implement those strategies in your organization.

My goal for this book is to have you walk away with a few ideas that you’ll experiment in your organization or your own life – if that happens, then I’ll consider this book to be a fantastic success!

To purchase the book, please click here to be taken to the book page on

Coming attractions

For our next post, we’ll focus on a topic where having an edge isn’t a good thing: Edge effects, and how it relates to business and biodiversity.

Thanks for reading!


Author: Mark Aspelin

Mark Aspelin is a freelance nature, health, and travel writer who helps people become more engaged in biodiversity conservation and live a lifestyle that optimizes physical and mental health. Mark has worked as a conservation biologist, healthcare project manager, certified personal trainer, and he's the author of over 50 blog posts and articles and two highly rated books: “Profitable Conservation: Business Strategies That Boost Your Bottom Line, Protect Wildlife, and Conserve Biodiversity” and “How to Fail at Life: Lessons for the Next Generation”. He has a B.S. in Biology from the University of Notre Dame, M.S. in Biology from Creighton University, and MBA from the University of Texas at Austin. Mark has worked with a wide variety of organizations such as The Nature Conservancy, The Coca-Cola Company, Intel Corporation, Molina Healthcare, United HealthGroup, and The International Crane Foundation, and his articles and interviews have been featured by GreenBiz, Inside EPA, Perceptive Travel, and the E.O. Wilson Biodiversity Foundation’s Half-Earth Project. Mark is also an avid traveler who has visited over 100 countries and all 50 U.S. States and he lives in the mountains outside of Albuquerque, New Mexico.

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